About Julianspromos
TEAM
Julian Hackett
Founder, CEO & Media Executive
Sheniele “Vivaa” Dodson
Co-Founder & Media Director
Chandelle “Chandy” De Riggs
Director of Public Relations & Media
How Julianspromos Began
What started as a passion for music and digital promotion grew into a platform that would spend nearly two decades helping document and promote Caribbean culture.
Julianspromos traces its roots to 2007, during a very different era of online music discovery. Long before social media became the center of music promotion, the goal was already simple: help people discover music, connect artists with wider audiences, and create opportunities for Caribbean entertainment to travel beyond its immediate community.
In those early years, the focus was primarily on digital music promotion and discovery. As the internet changed the way audiences found new artists and songs, the platform evolved with it, building an audience around Caribbean music while developing relationships with artists, DJs, promoters, media outlets and entertainment professionals.
By 2010, Julianspromos had developed into a distinct Caribbean music and entertainment brand, creating the foundation for the multimedia expansion that would follow.
What began online eventually moved into the real world. Julianspromos expanded from promoting music to interviews, event coverage, video production, photography and original media content, creating a permanent visual record of artists, events and moments within Caribbean culture.
That transition became an important turning point for the company. Rather than simply helping promote what was happening, Julianspromos began documenting it firsthand.
The early years were built without the resources of a traditional media company. Much of the growth came through persistence, relationships, volunteer work and simply showing up when opportunities presented themselves. Those experiences helped shape the hands-on approach that continues to define Julianspromos today.
From an independent digital promotion platform to a Caribbean music and media brand reaching audiences around the world, the foundation has remained the same: support the music, amplify the people behind it, and preserve the culture as it happens.
From Promotion to Media
The period when Julianspromos stepped beyond online promotion and began documenting Caribbean entertainment firsthand.
By 2010, Julianspromos was beginning to evolve beyond digital music promotion. What had started online was now moving directly into the spaces where Caribbean music and culture were happening.
A major early breakthrough came in 2011, when Julianspromos interviewed Kes the Band during the group’s New York appearance surrounding the success of “Wotless.” The interview became Julianspromos’ first major artist interview and helped mark the beginning of the platform’s transition into original Caribbean media coverage.
That transition continued on July 9, 2011, when Julianspromos covered TEMPO Turns 6 at Six Flags Great Adventure. Julian Hackett and Sheniele “Vivaa” Dodson volunteered for the opportunity and traveled to Six Flags by bus, working without a media budget or income behind the operation.
Those early experiences opened a new chapter for Julianspromos. The platform was no longer only helping audiences discover music online. It was beginning to interview artists, capture performances, cover events and create original video content from within Caribbean entertainment itself.
Those opportunities helped establish the foundation for what would become an extensive archive of interviews, performances, festivals, Carnival events and cultural moments. Julianspromos had begun its transition from a digital promotional platform into a Caribbean media brand documenting the culture as it happened.
The Early Coverage Years
From first interviews to festivals, showcases and Carnival events, Julianspromos quickly began building a growing visual record of Caribbean entertainment.
Following its move into original media coverage in 2011, Julianspromos continued expanding throughout the early 2010s. Interviews, performances, photography and event coverage became a larger part of the platform, creating opportunities to document artists and cultural moments both inside and outside of New York.
In 2012, that growth included Jammin’ in the Park in Washington, DC, where Sharifa “Rifa Madness” Nero collaborated with Julianspromos and conducted interviews with Destra Garcia and Kes the Band. Later that year, Julianspromos traveled to Miami Carnival for its first Carnival road experience outside New York, marking an important early step in the company’s expansion beyond the New York City market.
The momentum continued in 2013. Julianspromos documented events including the GBM Showcase in New York, with media coverage by Chandelle “Chandy” De Riggs and Intrigue, while Canboulay New York 2013 became one of the stronger examples of the platform’s developing multimedia approach, combining original video coverage with an extensive photo archive. That same year, Julianspromos also documented Canboulay during Miami Carnival J’Ouvert, further expanding its presence across Carnival markets.
By 2014, the Julianspromos footprint was stretching farther into the Caribbean diaspora. Coverage in Toronto included events such as SOS Fest Toronto and Jab Jab J’Ouvert, while the wider multimedia operation continued documenting Caribbean entertainment across multiple cities and islands.
These years became an important period of growth for Julianspromos. What had started as individual opportunities to capture interviews and events was becoming a consistent multimedia operation, supported by a developing team, an expanding industry network and an archive preserving an increasingly broad story of Soca, Carnival and Caribbean culture.
2012 → Washington, DC
Jammin’ in the Park and artist interviews
2013 → New York City
Showcases, interviews and growing event coverage
2014 → Toronto
SOS Fest, Jab Jab J’Ouvert and an expanding international footprint
Growing With Soca
As Soca expanded online, Julianspromos grew with it, helping Caribbean music, artists and Carnival culture reach audiences far beyond the region.
The rise of YouTube, social media and streaming transformed the way Caribbean music traveled. Songs that once depended heavily on radio, physical distribution and Carnival-season promotion could suddenly reach listeners around the world within hours. Julianspromos continued evolving alongside that shift.
Soca became an increasingly important part of the platform’s identity. Alongside its multimedia coverage, Julianspromos developed into a destination for new Soca music, official music videos, artist discovery, Carnival releases and Caribbean entertainment content. As audiences moved online, the platform created another pathway for artists to connect with listeners across the Caribbean and throughout the international diaspora.
YouTube became especially important to that growth. Through years of consistently publishing, curating and promoting Caribbean music and video content, JulianspromosTV grew to more than 1.36 million subscribers, becoming one of the most recognizable parts of the Julianspromos brand.
At the same time, Julianspromos continued building relationships with artists, producers, DJs, promoters, media outlets and entertainment professionals. That combination of digital reach, industry relationships and direct access to an international audience allowed the company to move beyond documenting Caribbean entertainment and become an active part of how new music was introduced, promoted and discovered.
The technology has changed considerably since the early days of Julianspromos, but the purpose has remained remarkably consistent: find the music, support the artists, connect it with an audience and help Soca travel farther.
JulianspromosTV today, reaching more than 1.3 million subscribers through Soca music, music videos, premieres, playlists and Caribbean entertainment content.
Julianspromos Today
A global Caribbean music and media company built on roots dating back to 2007.
Today, Julianspromos operates as a multifaceted Caribbean entertainment company connecting artists, audiences and industry professionals around the world.
What began as independent digital music promotion has evolved into a brand spanning Soca music discovery, media coverage, content creation, music marketing, email marketing, digital distribution and artist management. Through every stage of that growth, Caribbean music has remained at the center of Julianspromos.
The platform continues to introduce audiences to the latest Soca releases, official music videos, emerging artists, live performances, Carnival content, interviews and major moments across Caribbean entertainment. Its digital network gives artists another pathway to reach listeners throughout the Caribbean, its diaspora and wider international markets.
As the organization expanded, its work also grew beyond media and promotion. Julianspromos Worldwide serves as the music distribution division of Julianspromos, while JP Music Group operates as the artist management division of Julianspromos Worldwide, extending the organization’s work into professional artist representation, career development and music distribution.
Together, these divisions allow Julianspromos to support Caribbean music across multiple stages of the industry, from discovery and promotion to distribution and artist management.
That reach is supported by a YouTube community of more than 1.36 million subscribers, an extensive industry and media network, and relationships developed through nearly two decades of involvement in Caribbean entertainment.
Beyond promoting what is happening today, Julianspromos is also preserving where the culture has been. Years of interviews, performances, festivals, Carnival coverage, photography and behind-the-scenes moments are being restored and organized through the Julianspromos Archives, creating a permanent record of both the company’s journey and an important period in the digital evolution of Soca and Caribbean entertainment.
The platforms, technology and ways audiences discover music have changed dramatically since the earliest days of Julianspromos, but its purpose remains familiar: support Caribbean artists, connect great music with audiences, expand the culture’s global reach and document the moments that help tell its story.
1.36M+
YouTube Subscribers
50,000+
Industry & Media Email Marketing Contacts
Nearly 20 Years
Caribbean Entertainment Experience
Explore the Julianspromos Archives
Nearly two decades of Caribbean music, media, events and culture, preserved in one place.
The Julianspromos Archives brings together years of interviews, performances, event coverage, Carnival memories, photography and cultural moments captured throughout the platform’s journey.
Rediscover the artists, events and stories that helped shape Julianspromos while preserving a visual record of an important era in the evolution of Soca and Caribbean entertainment.
From Bunji Garlin and Fay-Ann Lyons in 2013 to Olatunji, Kerwin Du Bois and Teddyson John, revisit four years of Julianspromos P.C.D. coverage and the New York Soca fete that is still going today.